Lowe's (home improvement centers) is heavily airing its new Christmas commercials. The tag line for the various spots is the phrase "Let's holiday this season." Oy!
This is just wrong. Because I couldn't find contact information on its website, I sent an email to its ad agency, BBDO Worldwide. (Wasn't Susan what's her name just thrilled to hear from me?) Do I have too much time on my hands? Perhaps. But, ladies and gentlemen, it is up to us, i.e., those who give a crap about what enters our brains via the spoken and written word, to let those who clearly do not give a crap know that they should, in fact, give a crap. So, i wrote to Susan, as follows:
"Let’s holiday this season? Or, perhaps, let’s not. And let’s not stupid the airwaves any more than we have already done so.
Please! Just because it’s advertising, it does not have to be inane. It does not need to involve pseudo hip-speak. It really does not need to make the hair on the back of my neck stand on end.
How about correct grammar, for a change?"
In case you were wondering, no, I haven't heard back from Susan. But I do feel a bit better knowing that I took a stand.
And you can, too.
- Complain to your local news station about the cute little anchor's eggregious verbal gaffe!
- Tell the phamaceutical company that their ad is causing you far more anxiety than their wonder drug could ever cure.
- And, yes, be bold enough to tell the sphincter-brained chum who asks you "Who do you office with?" that you're giving him a 5-second head start and then you're going after his gonads with a keychein penknife. (Seriously, when I was still practicing law, I was asked this question on more than one occasion, by more than one person.)
Gee. Isn't it great to know that while our economy is collapsing, war is raging in the Middle East and elsewhere, and the magnificent silverback gorilla is damned near extinction, someone in Podunk, Ohio is spouting off about grammar? Sure as hell makes me feel great.
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